New brand identity

Banque Transatlantique unveils its new brand identity, combining heritage and modernity

Since 1881, we have been supporting those who are building the future.

Today, we reaffirm our commitment with a new brand identity, driven by a strong vision: “ Money is a means to an end. ”

Discover our new brand identity.

With 140 years of history behind it, Banque Transatlantique continues to reinvent itself with the launch of its new identity and is strengthening its position as a key player in wealth management.

Inspired by the elegant and timeless codes of Art Deco, this identity places Banque Transatlantique among the leading names in French savoir-faire.

This launch is part of its move upmarket strategy, which aims to offer an increasingly personalized relationship to large families, entrepreneurs and senior executives, to conquer new market shares and to attract new talents in search of excellence.

Bruno Julien-Laferrière, Chairman of Banque Transatlantique says : " Since its creation in 1881, Banque Transatlantique has always stood out for its pioneering spirit, its boldness, its openness and its excellence. This heritage is reflected today in our new brand identity: supporting our clients in the creation and exploration of new and ever more ambitious opportunities. ”

Discover our brand film :